"The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher.

"Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few...