Catalog Search Results
Author
Series
Language
English
Description
Happily create customers for keeps. If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with. Drawing on her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains...
Author
Series
Language
English
Description
Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for...
Author
Series
Language
English
Description
Become the master of your business fate. With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit. Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction...
Author
Series
Language
English
Description
Whatever you know or think you know, of the external world comes to you through some one of your five primary senses, sight, hearing, touch, taste and smell, or some one of the secondary senses, such as the muscular sense and the sense of heat and cold. The impressions you receive in this way may be true or they may be false. They may constitute absolute knowledge or they may be merely mistaken impressions. Yet, such as they are, they constitute...
Author
Series
Language
English
Description
Man's evident failure to make the most out of his material life suggests a study of the elements in each citizen that make him of value to his age and community. What are the measurements of mankind, and why is it that daily some add new treasures to the storehouse of civilization, while others take from and waste the store already accumulated?
8) Deja who
Author
Series
Language
English
Description
You couldn't arrest for murder someone who had killed in his last life. You couldn't bring a civil suit against such people, either. They could only be legally penalized for what they did this time around--and what a dark circus the legal system had been before that legislation passed! (It was still a dark circus, but perhaps not as dark.) But you could spot them, and watch them. You could set traps for them. Leah Nazir is an Insighter. Reincarnation...
9) Deja new
Author
Series
Language
English
Description
"The New York Times bestselling author of the Undead Novels takes on reincarnation in this unforgettable Insighter Novel about the pitfalls in past--and love--lives...You couldn't arrest for murder someone who had killed in his last life. You couldn't bring a civil suit against such people, either. They could only be legally penalized for what they did this time around--and what a dark circus the legal system had been before that legislation passed!...
Author
Series
Language
English
Description
From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI?
Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains...
Author
Series
Language
English
Description
Can blockchain solve your biggest business problem?
While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive...
Author
Series
Language
English
Description
No data is completely safe.
Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility,...
Author
Series
Language
English
Description
More than a buzzword, agile is a powerful business tool for all.
To the uninitiated, agile is a software development and project management process involving white boards, colored Post-it Notes, and stand-up meetings. It may seem as though agile doesn't and won't ever apply to you. But agile is here to stay, and its benefits can be realized beyond IT and project management into other areas of your business. If you're a leader, it's worth exploring...
Author
Series
Language
English
Description
Climate change is threatening our world. How are you responding?
Heat waves, flooding, extreme storms, harsh winters. The effects of climate change are only getting worse. How can you ensure your organization is taking the right steps to mitigate this threat-and what can you, as an individual, do to help? These articles by experts and researchers will help you understand how climate change is affecting the future of business. Climate Change: The Insights...
Author
Series
Language
English
Description
Lead your business through the crisis, and prepare it to rebound in the recovery.
As the pandemic is exacting its toll on our lives and wreaking havoc in the global economy, forward-looking organizations are moving past crisis management and positioning themselves to leap ahead when the economy turns around. What should you and your business be doing now to stay afloat today-while planning for tomorrow so you can come out of the crisis stronger?
Part...
Author
Series
Language
English
Description
Collect data and build trust.
With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust?
Customer...
Author
Series
Language
English
Description
Learn how to make better; faster decisions.
You make decisions every day-from prioritizing your to-do list to choosing which long-term innovation projects to pursue. But most decisions don't have a clear-cut answer, and assessing the alternatives and the risks involved can be overwhelming.
You need a smarter approach to making the best choice possible. The HBR Guide to Making Better Decisions provides practical tips and advice to help you generate...
Author
Series
Language
English
Description
How to compete in a world dominated by tech giants.
A new breed of monopolies is threatening your business. Tech mega-firms from around the world are encroaching on your industry's space, rewriting the rules, and scooping up talent--and your customers. What should you and your company be doing right now to counter these challenges?
Monopolies and Tech Giants: The Insights You Need from Harvard Business Review will provide you with today's most essential...
Author
Series
Language
English
Description
Is your company ready for the next wave of analytics?
Data analytics offer the opportunity to predict the future, use advanced technologies, and gain valuable insights about your business. But unless you're staying on top of the latest developments, your company is wasting that potential--and your competitors will be gaining speed while you fall behind.
Strategic Analytics: The Insights You Need from Harvard Business Review will provide you with today's...
Author
Series
Language
English
Description
A year of HBR's essential thinking on tech-all in one place.
From the latest applications of AI to block chain-enabled business models to 5G networks, the most important technological innovations of the past year are reshaping the present and future of business. What should you and your company be doing now to take advantage of the new opportunities they are creating? The Year in Tech, 2021: The Insights You Need from Harvard Business Review will...