Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when...

A young graphic designer fresh out of college in the summer of 1961, Happy has just landed his first job at a wacky advertising firm filled with eccentric creative artists. Everything is going great until Happy is assigned to design a newspaper ad recruiting participants for an experiment in the Yale Psychology Department. Happy can't resist responding to the ad himself. Little does he know that the experience will devastate him, forcing a reexamination...

An introduction to the fundamentals of digital graphic design and desktop publishing.

Helvetica is a documentary film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. An exploration of urban spaces and the type that inhabits them, Helvetica invites us to take a second look at the thousands of words we see every day.

"This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes...

"For more than fifty years, Walter Bernard and Milton Glaser have revolutionized the look of magazine journalism. In Mag Men, Bernard and Glaser recount their storied careers, offering insiders' perspective on some of the most iconic design work of the twentieth century. The authors look back on and analyze some of their most important and compelling projects, from the creation of New York magazine to redesigns of such publications as Time, Fortune,...

"A big fan of our bestselling book Why Fonts Matter? Ready to graduate and make your own? Simply put, Making Fonts is the only guide you will ever need for designing fonts. Afraid to get started? The authors remove the mystique, passing on the basics of type design in just 9 steps. Along the way you will learn about the anatomy of letters, tools of the trade and how to develop your ideas from start to finish. From experimentation with hand-drawn type...