Encyclopedia of global brands
(eBook)
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| RCLSHQ - Online Resource | HD69 .B7 E534 2013 | Available Online |
More Details
Published
Detroit : St. James Press, 2013.
Format
eBook
Physical Desc
1 online resource (2 v. (x, 1183 pages)).
Language
English
Notes
Bibliography
Includes bibliographical references and indexes.
Description
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
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Citations
APA Citation, 7th Edition (style guide)
(2013). Encyclopedia of global brands (2nd ed.). St. James Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2013. Encyclopedia of Global Brands. St. James Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Encyclopedia of Global Brands St. James Press, 2013.
MLA Citation, 9th Edition (style guide)Encyclopedia of Global Brands 2nd ed., St. James Press, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.